The Travel Trade Sales Consultant will report to the SVP, General Manager and provide advisory, coaching, and project-based support to the existing Empire State Building Observation Deck Sales team. This engagement is intended to optimize the travel trade sales function over a defined six-month period, with a focus on measurable deliverables, actionable recommendations, and a clear transition plan.

The consultant will assess current sales performance, team structure, account coverage, systems, reporting practices, and partner relationships; recommend improvements to sales process, account management, sales operations, and technology adoption; and support the team in implementing practical improvements during the engagement.

The ideal consultant will bring strong travel trade, group sales, tourism, hospitality, or attraction sales experience; existing industry relationships; comfort with sales technology and reporting; and the ability to work collaboratively with internal stakeholders while maintaining the independence appropriate to a contractor engagement.

SCOPE OF SERVICES:

• Conduct a 10-day assessment of current travel trade sales performance, account coverage, team structure, sales process, systems, reporting, and partner relationships
• Develop an action plan for 30 days, 60 days, and 90 days actions focused on source markets, account prioritization, partner engagement, admissions, revenue, per-cap growth, and operational efficiency
• Advise on sales actions accountability, including key metrics, cadence, templates, trend analysis, and leadership-ready updates that clearly communicate performance, actions taken, next steps, and recommendations
• Assess existing travel trade and group sales accounts and recommend account segmentation, prioritization, outreach strategy, and growth opportunities
• Support business development efforts through targeted outreach recommendations, partner engagement strategies, and identification of new sales opportunities
• Review reseller, group sales, and travel trade content to identify opportunities for improved accuracy, visibility, premium placement, and brand consistency across partner platforms
• Recommend improvements to sales operations, including technology, contract management, rate distribution, pricing coordination, group reservations, reseller content delivery, and internal workflows
• Collaborate with Operations, Accounting, Revenue, Ticketing, and Marketing teams as needed to streamline processes, including automated APIs, and align sales activity with broader business goals
• Provide coaching, guidance, and sales best-practice support to the existing team without serving as the formal employer or direct manager of Empire State Building Observation Deck employees
• Support improved adoption and use of Salesforce, Ventrata, Monday.com, Satisfi Labs chatbot, and other relevant platforms to enhance reporting, follow-up, accountability, and workflow efficiency
• Identify process bottlenecks, market trends, competitive considerations, and technology opportunities, including appropriate uses of AI, to improve departmental effectiveness
• Perform a SWOT analysis from a travel trade perspective of Empire State Building Observation Deck vs. direct competitors
• Prepare a final transition document summarizing completed work, progress against deliverables, outstanding opportunities, recommended next steps, and considerations for the permanent structure of the function

WHAT SUCCESS LOOKS LIKE:

• A completed initial assessment with clear findings on sales performance, account coverage, team workflow, systems, reporting, and partner opportunities
• A focused action plan that identifies priority accounts, revenue opportunities, process improvements, and implementation steps for the six-month engagement
• Improved reporting discipline, including leadership-ready updates that make performance trends, risks, actions, and next steps easier to understand
• Stronger account management practices, partner engagement, content accuracy, and visibility across reseller, OTA, group sales, and travel trade channels
• Updated or recommended SOPs, workflows, tools, and training guidance that support consistency, accountability, and operational efficiency
• A final transition document that enables Empire State Building Observation Deck leadership to determine next steps, including permanent staffing, structure, priorities, and ongoing sales process improvements