Career Center

Manager, Digital Marketing (Paid and Social Media)

Location: Marketing Department
Regular/Temporary: Regular
Job ID: 607560
Full/Part Time: Full-Time

Workplace Culture

NAU aims to be the nation's preeminent engine of opportunity, vehicle of economic mobility, and driver of social impact by delivering equitable postsecondary value in Arizona and beyond.



Special Information

• This position is a hybrid position which allows the incumbent to complete their work at both an NAU site, campus, or facility and at a non-centralized site with or without accommodation.
• The university will also consider fully remote work for this position which allows the incumbent to complete their work at a location other than an NAU site, campus, or facility with or without accommodation. The incumbent may occasionally work in a shared site, but primarily will work elsewhere.

Job Description

Under the direction of the AVP, Marketing Services and Operations, this position manages University Marketing's paid and social media programs in support of established prospective student recruitment and retention goals.

Serving as the Marketing department's primary liaison for contracted paid media agency partner/s and to NAU social media teams, this digital marketing manager is charged with advancing digital lead and demand generation in alignment with university goals through: paid and social media strategy and oversight; development and delivery of relevant digital analytics and reporting; collaborative leadership within a strongly integtated marketing department; and effective supervision. Additionally, this role provides strategic digital marketing advisement in collaboration with other marketing leaders.

Observes relevant industry trends to inform strategic decisions, communicates regularly with unit leadership and university partners to ensure alignment across plans, workflows, and strategies and to address and resolve any issues. Excels at coaching and developing team members, as well as ensuring cross-team alignment.

Functional management - 50%

• Advances the university's digital media strategy through assigned paid and owned digital media initiatives, in direct support of lead generation and retention KPIs.
• Serves as senior department consultant in areas of paid and social media strategy, integration, assessment, analytics, and best practices.
• Advises and briefs university clients and leaders on digital marketing plans and ongoing results, in close collaboration with client services team and senior leadership.
• Serves as primary agency partner in planning, implementation, assessment, and reporting of of $1M+ paid digital media program.
• In collaboration with agency and internal website and operations teams, leads the analysis and optimization of custom landing pages and RFIs that support lead generation and other paid media initiatives, as well as ROI analyses.
• Monitors competitor and industry leading digital marketing campaigns to help drive effective strategy.
• Manages assigned initiatives in collaboration with PMO, client services, creative, operations, web, analytics, and brand teams.
• Gathers, vets, prioritizes and documents campaign requirements and assigns KPI's based on objectives. Ensures alignment with Marketing and university goals, KPIs, and priorities.
• With support from PMO and in collaboration with Marketing management team, plans projects, and manages resources; oversees execution and QA; ensures brand compliance and alignment with strategic objectives; and communicates status to internal stakeholders.
• Ensures alignment between paid and social media integrations, communicates campaign and program impact with strategic lens, and advocates for appropriate resource allocation (in partnership with senior leadership).
• Oversees scheduling and resource tracking for assigned teams to ensure the provision of quality and timely services.
• Establishes and maintains digital campaign standards that build mutual understanding and accountability across internal and external resources.
• Contributes to data troubleshooting efforts in close coordination with internal and external partners.
• Ensures digital assets meet relevant accessibility requirements and complies with industry and institutional standards.

Supervision/Mentoring - 20%

• Supervises, coaches, and develops social media team (currently 1 full time sr. community manager and 2-3 student employees).
• Plans and manages team's activities; responsible for task assignment and coordination.
• Ensures staff are trained to be effective and efficient in their work; conducts performance reviews; develops and supports employee development plans and performance goals; monitors employee interactions and promotes a productive, inclusive work environment; identifies potential performance and employee relations issues; and applies institutional HR and talent policies and practices.
• Assists team in gathering and analyzing departments project and operational needs and in identifying and optimizing processes and tools.
• Applies knowledge of employee regulations, policies, and procedures.

Leadership - 20%

• In partnership with the Project Management Office, helps to define, coordinate, and enforce workflows, systems, policies, and procedures related to digital marketing.
• Leads documentation and training programs related to paid and social media; takes a lead role in engagement, training, and ongoing support of university stakeholders.
• Maintains currency in leadership trends and best practices, applying to all facets of leadership, from team supervision and culture to digital marketing innovation and impact.
• Demonstrates alignment with NAU's values and commitment to the marketing department's guiding principles.
• Applies team- and solution-oriented approaches to problem-solving; proactively identifies opportunities for tighter cross-team alignment on priorities, resources, process improvements, etc.
• Serves as point of escalation for assigned functional areas. Collaboratively resolves any internal alignment gaps.
• Understands and applies knowledge of appropriate handling of university marketing information and various digital marketing requests from all university units.

Other - 10%

• Performs various other duties necessary for the effective operation of the department.
• May provide consulting and support for major institutional initiatives.
• May represent University Marketing web team on various committees, work groups and employee forums.

Minimum Qualifications

• Bachelor's degree in related field; AND
• 1-2 years of management/supervisory experience; AND
• 2-4 years of relevant experience.
• Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.

Preferred Qualifications

• 6 years of relevant experience.
• 1-2 years of experience supervising full time employees.
• Experience with Google and Meta advertising.
• Experience managing corporate/institutional social media programs.
• Marketing analytics expertise.
• Master's degree in related field.
• Google Analytics or other relevant technical certification/s.
• Experience working in higher education or similar environment.

Knowledge, Skills, & Abilities

Knowledge

• Expert knowledge of best practices for digital marketing in higher education through a variety of media channels, with a specific focus on paid and social.
• Expert knowledge of industry trends in digital marketing, digital lead generation, and landing page optimization.
• Expert knowledge of digital marketing and analytics tools, processes, and best practices.
• Strong knowledge of media-related project management practices, principles, and tools.
• Knowledge of supervisory practices and principles.

Skills

• Expert proficency in digital marketing.
• Excellent digital media campaign planning and assessment skills.
• Strong planning, organizing, coordinating, and facilitating skills.
• Strong website and marketing analytics skills.
• Excellent customer service skills.
• Strong interpersonal, mediation, and negotiation skills.
• Excellent communication skills (written, oral, presentations, training delivery, etc.).
• Proficiency in Wordpress and Microsoft Office Suite (Word, Excel, PowerPoint).

Abilities

• Able to summarize and effectively communicate technical information at a strategic level.
• Able to analyze digital marketing campaign data and ascertain actionable conculsions.
• Analyzes complex situations and anticipates issues.
• Demonstrates strong problem solving, organizational, and analytical capabilities.
• Delegates effectively and assigns work appropriate to accomplish goals.
• Motivates and empowers staff and facilitates communication across individuals and teams.
• Uses impartial judgement, diplomacy, and equity while working with various stakeholders.
• Pays close attention to detail in work productivity while remaining flexible for big picture/systems thinking.
• Balances competing priorities.
• Works in a dynamic, collaborative and deadline-driven environment.
• Organizes and coordinates work within schedule constraints and handles emergent requirements in a timely manner.
• Learns and applies new techniques to work assignments.
• Communicates effectively.
• Promotes a diverse, inclusive environment.
• Approaches change and new situations as positive opportunities for learning or growth.

Background Information

Northern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check. Additionally, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States. Finally, each year Northern Arizona University releases an Annual Security Report. The report is a result of a federal law known as the Clery Act. The report includes Clery reportable crime statistics for the three most recent completed calendar years and discloses procedures, practices and programs NAU uses to keep students and employees safe including how to report crimes or other emergencies occurring on campus. In addition, the Fire Safety Report is combined with the Annual Security Report for the NAU Flagstaff Mountain Campus as this campus has on-campus student housing. This report discloses fire safety policies and procedures related to on-campus student housing and statistics for fires that occurred in those facilities. If you would like a free paper copy of the report, please contact the NAUPD Records Department at (928) 523-8884 or by visiting the department at 525 E. Pine Knoll Drive in Flagstaff.

Salary

Salary range begins at $72,445. Annual salary commensurate with candidate's qualifications and related experience.

FLSA Status

This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) and therefore will not earn overtime or compensatory time for additional time worked.

Benefits

This is a Service Professional (SPF) position. NAU offers an excellent benefit package including generous health, dental and vision insurance; participation in the Arizona State Retirement System or the Optional Retirement Program; 22 days of vacation and 10 holidays per year; and tuition reduction for employees and qualified dependents. More information on benefits at NAU is available on the Human Resources benefits website. NAU is a tobacco and smoke-free campus. Service Professionals are hired on a contract basis, renewable each 6 months according to terms of the Conditions of Professional Service. Employees offered a position will be eligible for state health plans (including NAU's BCBS Plan). New employees are eligible for benefits on the first day of the pay period following their enrollment, after their employment date. Employees will have 31 days from their start date to enroll in benefits. If a new employee chooses the ASRS retirement option, participation in the Arizona State Retirement System, and the long-term disability coverage that accompanies it, will begin on the first of the pay period following 6 months after the new employee's start date. New employees who choose to participate in the Optional Retirement Plan (ORP), which is an alternative to the ASRS plan for faculty and other appointed staff, will begin to participate on the first day of the pay period following election. Additionally, the long-term disability plan that accompanies the ORP will begin on the first day of the pay period following election.

Learning and Development

Your career at Northern Arizona University includes the opportunity for professional development. New employee on-boarding training includes courses to be completed within the first 30 days.

Immigration Suppt/Sponsorship

NAU will not provide any U.S. immigration support or sponsorship for this position.

Application Deadline

November 27, 2023 at 11:59 p.m.

How to Apply

To apply for this position, please click on the "Apply" button on this page. You must submit your application by clicking on the "Submit" button by midnight of the application deadline. If you need assistance completing your application there are instructions available on the Human Resources website or in person in the Human Resources Department located in Building 91 on the NAU Campus - on the corner of Beaver and DuPont Streets.

If you are an individual with a disability and need reasonable accommodation to participate in the hiring process, please contact the Disability Resources Office at 928-523-8773, DR@nau.edu, or PO Box 5633, Flagstaff AZ 86011.

Equal Employment Opportunity

Northern Arizona University is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply. NAU is responsive to the needs of dual career couples.

Know Your Rights Poster

NAU is an Employer of National Service. AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply.



To apply, visit https://hr.peoplesoft.nau.edu/psp/ph92prta/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=607560&PostingSeq=1







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