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Job Summary

The primary responsibility of the marketing manager is to create, implement, and measure effectiveness of marketing strategies and programs for the nationally ranked University of Michigan Health C.S. Mott Children’s Hospital.

The marketing manager leads a robust, integrated strategic marketing program to elevate brand preference for C.S. Mott Children’s Hospital and the pediatric service line at University of Michigan Health.

Responsibilities for this position include:

• Implement marketing strategies and tactics for C.S. Mott Children’s Hospital and the pediatric service line for University of Michigan Health and our statewide clinical network.
• Work effectively in coordinating multiple complex projects in a fast-paced, service-oriented and cross-functional team-based environment. Projects can range from web content development, email campaign development, brochure creation and production, photo shoot planning and coordination, etc.
• Ensure projects are completed on time and within budget.
• Communicate effectively with clients and vendors to align shared expectations and optimize productivity.
• Develop accessible and engaging written content, applying sophisticated writing skills across multiple platforms that include web, social media, print collateral, email newsletters, for example.
• Maintain a level of proficiency relative to search engine marketing (SEM) and search engine optimization (SEO) techniques and best practices.
• Assess marketing strategies of key peers in the field of health care and children’s hospitals.
• Work in partnership with colleagues in public relations, social media, digital engagement/web development, creative services, community outreach and fundraising to ensure unified positioning and efficient, effective communications.
• Analyze and evaluate performance of marketing and brand preference strategies, and recommend changes to optimize performance of campaigns and strategies.
• Support routine reporting of KPIs to children’s communication team and hospital leadership.
• Maintain thorough knowledge of integrated brand marketing best practices, particularly in the field of health care.
• Demonstrate ongoing commitment to innovation and continuous improvement.
• Model behaviors that value the diversity of our caregivers, patients, and customers and support an environment that is inclusive, welcoming and respectful.

REQUIRED QUALIFICATIONS

• Bachelor's degree
• 8+ years experience in marketing or communications

DESIRED QUALIFICATIONS

• Bachelor’s degree in marketing, communications, advertising or related field.
• Agency and/or health care marketing experience.
• Demonstrated experience integrating a commitment to diversity, equity inclusion in all aspects of work, both internally and in externally facing messaging.

WORK LOCATIONS

This position is a hybrid position, in which the candidate is supported in being able to work from home primarily, but will be expected to attend occasional on-site meetings, photo shoots, etc. The marketing manager occasionally manages C.S. Mott Children’s Hospital’s presence at key sponsored events, which may involve occasional travel or attendance at events outside of normal business hours.

SUPERVISION RECEIVED

This position reports to the Director of Marketing for Michigan Medicine.

What perks and benefits can you look forward to?

• 2:1 Match on retirement savings
• Excellent medical, dental, and vision coverage starting on day one of employment
• Generous paid time off (PTO) and paid holidays
• Flexible workplace with a team committed to supporting work+life balance
• Ability to work from home 3-4 days most weeks

About University of Michigan Health - C.S. Mott Children’s Hospital

At Michigan Medicine, we advance health to serve Michigan and the world. We pursue excellence every day in our top-rated hospitals, clinics and home care operations, as well as educate the next generation of physicians, health professionals and scientists in our U-M Medical School. Michigan Medicine includes the highly regarded U-M Medical School and University of Michigan Health, which includes C.S. Mott Children’s Hospital, Von Voigtlander Women’s Hospital, University Hospital, the Frankel Cardiovascular Center, Rogel Cancer Center, UM Health-West and Sparrow Health System. The U-M Medical School is one of the nation's biomedical research powerhouses, with total research funding of more than $500 million.

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