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Palm Beach Atlantic University
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Director of Marketing and Sales
The Director of Marketing & Sales is responsible for planning, supervising, administering, and evaluating marketing programs that meet or exceed attendance and ticket revenue goals for orchestral events, and for maximizing the visibility of the orchestra, consistent with Association policies and long-range objectives. As such, the Director of Marketing & Sales will strategically plan, manage and execute all marketing activities, including but not limited to: advertising (digital, print, and broadcast media); season subscription and renewal campaigns (direct mail, digital and telemarketing); event marketing and sponsorship recognition; development of season program books and brochures; audience research; new subscriber activities; single-ticket-to-subscrib
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