This is a full time, exempt position. Compensation is commensurate with experience. The Freight offers a generous benefits package, including medical and dental insurance, a generous vacation and sick leave policy, 403(b) Plan, commuter transit benefits, and mobile phone reimbursement.
The Freight & Salvage seeks a highly motivated, analytical and creative leader with a demonstrated successful track record to serve as Director of Marketing and Communications. The ideal candidate will have expertise in reaching diverse populations and communities with marketing strategies utilizing data driven, traditional and innovative approaches in a fast paced, high volume ticketing environment. Responsible for driving earned revenue against annual revenue goal.
This position reports to the Artistic Director and supervises a Digital Marketing Coordinator, and Marketing Associate. The Director of Marketing and Communications is a member of the Senior Management Team and works closely with program, development, finance, box office supervisor, education, house management team, and a Board of Directors External Affairs Committee. Commitment to uphold the Freight’s values is a must.
The Director of Marketing and Communications develops and implements marketing plans to maximize attendance and earned income and helps to increase institutional visibility. Scope of responsibility for the position includes stewardship of the Freight & Salvage brand, direct mail, print, digital and broadcast advertising, public relations, social media campaigns, market research, audience development, project management, and marketing technology planning. The successful candidate will work with other senior staff and board members toward advancing diversity, equity, and inclusion on our stage, on our staff, in our classrooms, and in our audience
Event Marketing 65%
Develop and implement marketing strategies to grow audiences reflective of the diversity of the Bay Area
Lead, develop and oversee execution of print and digital marketing strategies to maximize attendance and earned income for over 340 shows a season, including live stream shows.
Provide marketing support and support for our educational offerings, including class instruction, workshops, and jams as well as 3rd party rental events.
In coordination with the Box Office department, implement policies to maximize earned income and patron loyalty and new audience development
Establish yearly targets for public on-sale dates including advance ticket sale priority window for donors or members.
Attend Freight concerts and events.
Institutional Marketing 25 %
Oversee institutional marketing assets, including brand and values, website and other external facing communications.
Oversee website development and content, including integration with Tessitura.
Prepare press releases and maintain relationships with the media, including pursuing strategic partnerships.
Collaborate with and support philanthropic fundraising team campaigns.
Develop and oversee social media campaign strategy.
Manage Freight branded merchandise sales.
Oversee all market research and report on findings to senior leadership team.
Marketing Management 20%
Develop and oversee the annual marketing budget. In conjunction with Artistic Director, develop financial projections, including establishing income goals for all concerts, financial forecast updates, and management of expenses.
Serve as part of senior management team to communicate, strategize and brainstorm on issues related to external affairs.
Actively participate in the work of the External Affairs Committee of the Board of Directors.
Supervise marketing staff. Provide management support for Box Office Supervisor.
Develop and oversee marketing internship program.
Leadership experience with demonstrated effectiveness in performing arts marketing & communications
At least 5 years experience developing and implementing successful strategies for growing diverse audiences.
Direct experience in marketing, advertising, public relations, social media, direct mail, events marketing experience through both print and digital channels
Working knowledge of Google analytics or other website tools to measure website traffic and analyze customer purchase paths
Ability to read, understand, and adhere to program/department budget, and ability to
create and track project budgets.
Excellent written, verbal and presentational communication skills
Strong organizational skills and ability to manage multiple projects in a fast paced, deadline-oriented environment.
History of successful leadership in project management
Proven ability to lead and motivate a staff of professionals and interns
Ability to work as part of a team, resolving problems, balancing the needs of diverse groups, and carrying projects through at a high level of excellence
High level of comfort with technology and relevant software
Enthusiasm for and understanding of roots and traditional music
Working knowledge of Tessitura and other Customer Relationship Management Systems, including email marketing, audience segmentation, list generation, and management reporting & analytics
Direct experience in a live event, ticketing-based environment
Compensation & Benefits
If interested, please submit resume, cover letter and salary requirements to Peter Williams, Artistic Director – Peter@freightandsalvage.org
History & Mission
The Freight & Salvage Coffeehouse is a nonprofit community arts organization dedicated to promoting public awareness and understanding of traditional music—music that is rooted in and expressive of the great variety of regional, ethnic, and social cultures of peoples throughout the world. We are supported by your attendance, grants, musicians’ benefit performances, volunteer efforts, and tax deductible donations.