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*This is a US Based Remote Opportunity*

At NorthBay Healthcare the Senior Digital Marketing Specialist is an expert in strategic digital marketing and marketing platforms, specifically customer relationship management (CRM) platforms. Position builds multi-faceted digital campaign and executes across all digital channels, specifically within the CRM and marketing automation platforms.

They also develop and maintain webpages/components using coding language while also conducting usability analyses and cross browser testing to fix technical issues related to SEO, site architecture and page speed. Responsibility also includes establishing cross-channel, integrated reporting framework to identify key growth metrics and translation of the data findings into actionable recommendations and improvements.

Education: BA/BS in communications, computer science, design or marketing related field.

Experience: Minimum of three (3) years related experience supporting marketing automation/digital marketing strategy and tactics. Proven experience with CRM systems and strong understanding of e-mail marketing best practices.

Skills: Demonstrated working knowledge in digital marketing; including email best practices, social media, SEM, landing pages, content creation, SEO research and implementation, Conversion Rate Optimization, copywriting. Experience in CRM and digital email platforms to build campaigns. Working knowledge of SEO best practices. Strong analytic and reporting skills with ability synthesize and translate data from multiple sources. Ability to present data and information in digestible and easy to understand format. To perform this job successfully, an individual should have intermediate knowledge of relevant technology including, but not limited to: Adobe Creative Suites; HTML/HTML5; Cascading Style Sheets (CSS/CSS3); JavaScript; JavaScript frameworks; Responsive Design; accessibility and ADA-compliance software such as NVDA, JAWS and other screen-reader tools; and cross-browser compatibility code. In addition, working knowledge of the Microsoft Office Suite is essential.

Interpersonal Skills: The NorthBay Way is a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Healthcare. The NorthBay Way principles consist of Caring, Communication, Collaboration, and Competence. Ability to communicate effectively, accurately and professionally and be an active teammate.