The Home Care Association of America (HCAOA) is seeking an experienced Marketing and Communications Manager. Founded in 2002, HCAOA is the unified voice of the home care industry, representing nearly 4,000 in-home care agencies that employ more than 1 million caregivers across the United States. HCAOA supports member agencies through advocacy, education, and research.
The Marketing and Communications Manager plans, develops and manages the association’s entire marketing, branding, and communications strategy to advance the mission of the organization and its members, as well as increases the visibility and significance of home care among members and the public.
Major Duties and Responsibilities:
Develop content, write, design and distribute The Home Care Insider, HCAOA’s weekly e-newsletter
Oversee content and production of The Voice, HCAOA’s twice-annual magazine
Assist HCAOA State Chapters in promoting their membership and activities
Plan, implement, track, and analyze all member and external marketing campaigns for HCAOA initiatives, events, conferences, partnerships, and other programs
Develop, and implement all website, social media, and other marketing communications strategies, including direct mail, email, and publications
Maintain consistent brand messaging across all media and platforms to maximize presence
Develop marketing budget necessary to achieve the strategic objectives of the association
Create and maintain communications calendars, marketing plans, and best practices for all marketing programs
Required Skills and Qualifications:
Flexible and highly adaptable to take on new or changing priorities
Ability to problem-solve, think creatively and strategically, meet deadlines, budgets, and prioritize multiple tasks and projects
Strong writing skills, organization skills, attention to detail, proofreading and editing skills, some graphic design experience
Proficient with Adobe Creative suite, Canva, or other graphic design resource
Knowledge of web content management systems (Memberclicks or equivalent CMS) preferred
Education and Experience:
10+ years of progressive experience working in marketing and communications, preferably in an association or healthcare organization
Bachelor’s degree, preferably in marketing, communications, business, or healthcare; master’s in business, marketing, or communications a plus
Benefits: This position offers a competitive salary with exceptional benefits that include a 401(k)-retirement plan, paid time off, medical, dental and vision insurance plans, life and short- and long-term disability insurance.
Location: This position is remote. The association is based in Washington, DC, with chapters located throughout the U.S. Some travel is required.
To Apply: Please send a cover letter, resume, writing and/or design samples, and salary requirements to firstname.lastname@example.org by 5 p.m. ET on January 21, 2022. Please note: your application must contain all required materials to be considered.
As the industry’s leading trade organization representing home care agencies and their suppliers across the country, The Home Care Association of America (HCAOA) strives to provide member agencies with practical resources to enhance operations and margin and improve training and quality within our industry. Our association advocates to help ensure caregivers have safe and secure environments in which to work and the industry continues to innovate care in our communities. Finally, our association brings together innovators and suppliers to help sustain families as they age, helping build independence and choice.