Position Summary

The AIChE Marketing team is responsible for the discovery, design, development and delivery of AIChE’s marketing initiatives, working closely with cross-functional groups within AIChE. The Senior Marketing Associate is a connector and problem-solver. A team player who focuses on goals and outcomes with other departments to produce creative results and help develop plans and initiatives that consider data, feedback and best practices into account.

Responsibilities

Under the direction of the Director of Marketing, the Senior Marketing Associate will achieve the following objectives:

• Develop marketing strategies and tactics for AIChE market segments in line with organization objectives
• Manage projects and campaigns, which support various goals, including virtual and in-person conferences, education, membership (webinars, eLearning courses, and other courses) and other product areas
• Collaborates with the Communications team on messaging to retain and acquire new members by developing content.
• Utilize data and context from various sources (Google Data Studio and Informz) to drive strategic marketing messages, both internally and externally
• Serve as the initial contact for projects and initiatives within the marketing team
• Creates marketing and social media campaigns and strategies, including, content ideation, and adherence to implementation schedules
• Research industry & association trends, competitive products, innovations, and best practices to identify and recommend growth opportunities