Marketing execution oversight and collaboration

• Work with the marketing team to develop multi-channel tactical plans
• Leverage HFMA member data to inform marketing approach
• Develop, with the marketing team, content-driven campaigns that use content marketing to generate revenue or leads
• Execute competitive set research to deeply understand market threats and how to position HFMA’s products and services as unique offerings in the healthcare finance ecosystem
• Recommend and assist with the implementation of processes that allow for greater marketing automation
• Become a collaborative partner and trusted advisor to business stakeholders by working closely with leaders across the organization
• Stay informed on critical changes within the organization and its offerings, as well as industry trends to continuously expand and improve marketing campaigns
• Liaison with the HFMA IT team and help prioritize work that contributes to the team's success including inbound strategies, data hygiene and other improvements that contribute to positive member experiences

Digital and analysis

• Oversee all paid digital campaigns executed by the marketing team, advise on campaign strategy and testing and manage the relationship with external partner
• Work with the Marketing Analyst to develop a monthly cadence of data sharing leveraging data-storytelling best practices
• Establish key performance metrics to track success of campaigns. Draw insights from data to influence future campaigns and report findings to Director, Marketing and Creative Services

 Oversee the tactical execution of marketing campaigns 

• Support the Marketing team in planning and executing campaigns 
• Oversee the marketing budget alongside the Director, Marketing and Creative Services
• Ensure all campaign materials and tactics are aligned to the broader HFMA membership experience, its brand and business priorities 
• Encourage and expect data-driven thinking and decision making from the Marketing team

Be a leader and enable the professional development of your team 

• Instill collaboration and lead by example by contributing actively to a variety of cross-functional working groups
• Create an inspiring team environment with an open communication culture
• Ensure the team feels empowered to develop their skills
• Monitor team performance, identify training needs, and provide coaching
• Be an active leader that listens to team members’ feedback and implements solutions 
• Aim to quickly resolve conflicts or issues, should they arise

 Perform other duties as needed 

Qualifications & Experience 

• Minimum 7 years of experience in developing and executing marketing plans and campaigns
• Minimum 3 years of people management experience
• Experience working for a membership association is preferred
• Experience with digital marketing best practices including display, social, SEM, SEO.
• Experience with customer relationship management systems required; Salesforce preferred.
• Experience with marketing automation systems
• Experience with Google Analytics and Google Tag Manager
• Demonstrated project management skills, including ability multi-task, sound decision-making skills, ability to prioritize and delegate tasks
• Bachelor’s degree in Marketing, Advertising, Communications, or equivalent
• Advanced proficiency with Microsoft Office applications
• Excellent written communication and presentation skills
• Demonstrated ability to work as part of a team 
• Knowledge of healthcare preferred

Critical Competencies  

• Self-driven, results-oriented professional with a positive outlook 
• Creative problem solver 
• Committed to a high-quality experience for all members and target audiences 
• Excellent at relationship building with subject matter experts and others across the organization
• Driven to provide excellent service to stakeholders, our internal clients
• Strong interest in working collaboratively with others 
• Superior organizational skills and ability to autonomously manage multiple projects, prioritize, and meet deadlines
• Resource management skills, including budget management and external resource management 

Key Relationships 

• Participate in assigned cross-functional collaborative teams 
• Work closely with individuals across the organization and stakeholder teams to understand marketing needs 
• Work with staff heading up research efforts to understand member/customer needs, competitive data, and other survey data results
• Closely collaborate with the creative team 
• Coordinate with SMEs to review campaign collateral, as needed
• This position reports to the Director, Marketing and Creative Services