About the Role:

The Digital Marketing Specialist directly manages performance marketing campaigns on Google (search & GDN) and Facebook. Your role is part strategist --- Come up with campaign ideas by gathering feedback, conducting market research, auditing performance, and conducting competitive research. Your role is part campaign manager --- by working with teammates in graphic design, web design & development, copywriters to develop ads and landing pages. Your role is part optimizer --- conducting bid optimization, keyword pruning, and program management, test & learn strategies, and performance reporting. You’ll serve our internal customers, our 700+ branch locations, and our corporate lead generation team, to deliver high converting mortgage and real estate leads. 

About the Day-to-Day:

• Implement and optimize successful paid search campaigns, demonstrating revenue goals, efficiency and volume.
• Work cross-functionally with copywriters, designers, web developers, artists to develop campaigns and tests
• Research campaign ideas through customer feedback, product research, and competitor intelligence to develop new campaign ideas
• Manage budgets according to client
• Identify opportunities to grow leads and improve profitability of campaigns
• Communicate results and opportunities within paid search and display efforts
• Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients

About the Office:

• This position can be in a Fairway corporate office (WI, TX, AZ, IL) or remote / work from home.

About Us:

Fairway Independent Mortgage Corporation is one of the nations top five largest independent mortgage banks - that means, we put families in homes! We're headquartered in Madison, Wisconsin and Carrollton, Texas. The company has more than 700 locations and over 8,000 employees nationwide. At Fairway, we live by our core values and give back to our communities through two company-affiliated non-profits. 

Our marketing team is growing fast and there's lots of opportunity for advancement! We have 50 teammates in marketing, so you'll have plenty of help to grow your channel and colleagues who are invested in your success.